Alex Armstead

Senior Development Producer and Director - BBC SPORT

Find out what happens when a reigning Olympic Champion and world-record breaking swimmer chews the fat with the world's most famous chef. This fiery cross-platform project brought record engagement across TV, YouTube, X, Instagram and TikTok.

Creative Edit Producer - Whisper Films / C4

Fronted by Ade Adepitan, this cinematic film is a heartfelt ode to the joys, impact and success of the biggest ever Paralympics. It opened up the epic closing ceremony show - to record audiences. Channel 4 received 20m TV views, 41m social views and 30m TikTok plays during the Games.

Senior Development Producer and Scriptwriter - BBC SPORT

Stylish hype film broadcast just before the Olympic 200m Final. Starring 100m Champion Noah Lyles, this scripted promo set the tone for an explosive race. But could he find the speed to match his charm and charisma?

Senior Development Producer and Director - BBC SPORT

Just before the Paris 2024 Olympics, reigning 1500m World Champ Josh Kerr gives the most open and honest interview of his life. In this raw 'no holds barred' feature, audiences absorb the intense passion, sacrifice and rivalry within his sport. 

Aired in a primetime slot pre-Olympic 1500m Final.

Senior Development Producer and Scriptwriter - BBC SPORT

This stylish film was used to promote the hotly-anticipated 

Paris 2024 Women's 100m Olympic Final. With the tagline 

"A Brief Moment In Time" bilingual scripting was used to 

stir up emotions, relive the rich history and reveal the rapid present-day contenders in this prestigious sprint event. 

Senior Development Producer and Director - Sunset+Vine / C4

Conceptualised, directed and delivered many stylish videos for the world’s most widely distributed branded sports series (120+ nations across the globe). Worked collaboratively with clients Gillette on this brand-promoting content.

Senior Development Producer and Director - BBC1

Devised, pitched and oversaw this prestigious project. Worked closely with Kensington Palace to secure access to Prince William to explore inspiring elite athlete life stories and their positive impact on the British public. Broadcast to 10m viewers on BBC TV/iPlayer. Bespoke socials and collaboration with widespread national press / news channels increased reach.

Senior Development Producer - ITV

Led the idea generation and development of various unique science experiments, audacious stunts, Guinness World Record

attempts and bespoke engineering projects for ITV1's "It's Not Rocket Science". Highlights included seeing science save Rachel Riley's life as she zipwired through fire. This landmark high-end series had 12 million viewers.

Senior Creative Producer + Director - Ricochet TV / C4

Unearthed scientific stories and secured access to film inside food manufacturers for this esteemed TV series. Travelled internationally to script, brief and direct presenters, contributors and industry experts. My content had 10 million viewers.

Creative Lead and Series Producer - North One / C5

Spearheaded the development and ongoing success of the UK's longest running consumer show. Multiple record-breaking series were produced with filming taking place in over 30 countries. 

One viral success saw the creation of the world's first immersive gaming simulator - which was picked up by global media and became the world's most watched YouTube video for 3 days.

Creative Lead and Series Producer - CBBC

Developed the format, coordinated the editorial content vision, hired a team and managed the schedule for a new 10-part TV/iPlayer series. Starring much-loved celebrities/YouTubers and UGC from British children, this project enabled BBC Children’s departmental growth objectives. Audience reach and positive feedback increased by 25%.

Creative Lead and Development Producer - CBBC

Ground-breaking series in which adventurer Andy Torbet travels the world to explore the wonders of animals abilities and then attempts to match their skills using cutting-edge technology being developed by universities, scientists and entrepreneurs.

Creative Development and Edit Producer - North One / C4

High octane and high stakes series in which Guy Martin takes on audacious world record attempts. In this episode he heads to Mont Ventoux in France to pilot a bespoke-built racing kart.

Creative Lead and Director - CBBC

Pitched, arranged and directed a high-profile collaboration between Kensington Palace and Blue Peter. The Duchess of Cambridge joined a group of green-fingered school children to inspire young Brits to get more active, get outside and get in touch with nature.

Senior Development Producer and Scriptwriter - BBC SPORT

Going in to Paris 2024, the weight of world's expectation was on Noah's shoulder. But, of course he brushes it off in his unique inimitable style - with input from mum (and manager) Keisha.

Series Edit Producer - Monkey Kingdom / ITV

Led the post-production of this glossy fast-turnaround 12x60-minute observational documentary series. From overseeing 8 concurrent offline edits to the grade/mix/online and delivery to the channel team.

Senior Development Producer and Director - BBC SPORT

Lagos, Moscow...Wolverhampton. Delicious' journey to elite Heavyweight Boxer - as told in his own words - is truly beguiling.