ALEX ARMSTEAD

SENIOR CREATIVE DIRECTOR - CONTENT DEVELOPER - CAMPAIGN STRATEGIST - PROJECT MANAGER

TV - DIGITAL - SOCIAL - SVOD - BRANDED

KNOWLEDGE

Documentary - Sport - Branded Media - Factual Entertainment - Consumer Shows - Travelogue / Adventure - Challenge Formats - Stunts - World Records - Children's TV - Education - Science / Technology - Investigative Journalism - Animation / Graphics - YouTube Content - Social Media - Events

Concept Development - Pitch Writing - Client Management - Team Leadership - Budget Tracking - Risk Assessment - Legal Compliance - Overseeing Campaign Targets - Production (Scripting/Filming/Directing) - Post-Production (Editing/Grade/Mix/Online/Delivery) - Copywriting - Brand Marketing - Analysing Metrics - Platform Audiences Needs (TV, SVOD, Digital, Social) - AI

Senior creative content producer with 15 years of multi-platform experience. Conceptualised, led, directed and delivered award-winning global campaigns for TV, digital, social, SVOD and branded content clients.

Full project management and strategy rollout - from ideation, to pitching, scripting, budgeting, scheduling, filming, editing and successful distribution. Expertise covers creative storytelling needs for: long-form documentary, primetime entertainment, live sport, youth-skewing content, digital-firsts and vertical social output.

EXPERIENCE

SKILLS

GENRES

BROADCAST PLATFORMS

BBC 1, 2, 3 + IPLAYER

ITV1, ITV2 + ITVBe

CHANNEL 4

CHANNEL 5

BBC SPORT (TV, YOUTUBE + SOCIALS)

CBBC + CBEEBIES

YOUTUBE - INSTAGRAM - TIKTOK - X - TWITCH

FIFA+ SVOD / ONLINE

NBC

SHENZHEN MEDIA GROUP

BRANDS

SPORT: TEAM GB - PARALYMPICS GB - FIFA - THE FA - EPL - MAN CITY

LIVE EVENTS: OLYMPICS - PARALYMPICS - WORLD CUP [MEN'S + WOMEN'S] - EUROS [WOMEN'S] - WINTER OLYMPICS - WSL

TECH: CURRYS PC WORLD - APPLE - HYUNDAI - MICROSOFT

GAMING: ELECTRONIC ARTS - NINTENDO - XBOX

PRODUCT PLACEMENT: GILLETTE - NETFLIX - GADGET SHOW LIVE

INSTITUTIONS: RAF - BRITISH ARMY - GUINNESS WORLD RECORDS

PERSONNEL: YOUTUBE CONTENT CREATORS - SOCIAL INFLUENCERS -

TV PRESENTERS - HOLLYWOOD ACTORS - UK ROYAL FAMILY

CHARITY: AUTISTIC SOCIETY - CHILDREN IN NEED - DOGS TRUST

CLIENTS I'VE COLLABORATED WITH...

"EDGE OF HISTORY" BY JEFF GOLDBLUM

Senior Development Producer and Director - BBC SPORT

Creative film fronted by Jeff Goldblum that tells the fascinating history of the Olympic Games, intertwining modern-day elite athletes. This opened BBC's coverage of the Paris 2024 Athletics programme - watched by over 8 million people on TV/online.

SPORT FEATURES

ADAM + GORDON - "DON'T **** THIS UP!"

Senior Development Producer and Director - BBC SPORT

Find out what happens when a reigning Olympic Champion and world-record breaking swimmer chews the fat with the world's most famous chef. This fiery cross-platform project brought record engagement across TV, YouTube, X, Instagram and TikTok.

Senior Development Producer and Director - BBC SPORT

Ahead of Paris 2024, 2004 double Olympic Champion Kelly and aspiring gold medallist Keely come together for an exclusive chat. This emotive film aired before the Women's 800m Final to an audience of 9 million. Social assets supported the campaign.

KEELY + KELLY

2024 PARALYMPICS FILM

Creative Edit Producer - Whisper Films / C4

Fronted by Ade Adepitan, this cinematic film is a heartfelt ode to the joys, impact and success of the biggest ever Paralympics. It opened up the epic closing ceremony show - to record audiences. Channel 4 received 20m TV views, 41m social views and 30m TikTok plays during the Games.

"NO PLACE LIKE BRUM"

Senior Development Producer and Director - BBC SPORT

With the 2022 Commonwealth Games set in Birmingham, local rapper Lady Leshurr fronted a powerful, poignant and punchy homage to her hometown. This feature was the first VT shown on opening night of the Games - with digital spinoffs made too.

Senior Development Producer and Scriptwriter - BBC SPORT

Stylish hype film broadcast just before the Olympic 200m Final. Starring 100m Champion Noah Lyles, this scripted promo set the tone for an explosive race. But could he find the speed to match his charm and charisma?

NOAH LYLES - FASTEST MAN ON THE PLANET

MAX WHITLOCK - MY LIFE IN ART

Senior Development Producer and Director - BBC SPORT

Britain's most successful ever gymnast takes an emotional trip down memory lane as he relives the highs and lows of his life and career. Thanks to an incredible hand-drawn evolving digital artwork Max laughs (and cries) as he shares some amazing tales.

JOSH KERR: "UNFILTERED"

Senior Development Producer and Director - BBC SPORT

Just before the Paris 2024 Olympics, reigning 1500m World Champ Josh Kerr gives the most open and honest interview of his life. In this raw 'no holds barred' feature, audiences absorb the intense passion, sacrifice and rivalry within his sport. Aired in a primetime slot pre-Olympic 1500m Final.

Creative Scriptwriter and Edit Producer - Whisper Films / C4

This wheelchair tennis duo have won it all in their illustrious 11 year career together - except one thing: Olympic Gold. This creative promo was created to play just before their 2024 Paralympic Final. Could these best friends finally win the prize that's eluded them?

HEWETT AND REID - "TOGETHER"

"A BRIEF MOMENT IN TIME"

Senior Development Producer and Scriptwriter - BBC SPORT

This stylish film was used to promote the hotly-anticipated Paris 2024 Women's 100m Olympic Final. With the tagline "A Brief Moment In Time" bilingual scripting was used to stir up emotions, relive the rich history and reveal the rapid present-day contenders in this prestigious sprint event.

"MY CAREER...MY FINAL INTERVIEW"

Senior Development Producer and Director - BBC SPORT

After 24 years as a gymnast, Max Whitlock is about to compete for the last time. With a medal-winning career like no other, we hear how much Paris 2024 means to the entire Whitlock family.

Senior Development Producer and Director - Sunset+Vine / C4

Conceptualised, directed and delivered many stylish videos for the world’s most widely distributed branded sports series (120+ nations across the globe). Worked collaboratively with clients Gillette on this brand-promoting content.

GILLETTE WORLD SPORT

RED ARROW PLANE VS. SPRINTER

Senior Development Producer - ITV

Led the idea generation and development of various unique science experiments, audacious stunts, Guinness World Record attempts and bespoke engineering projects for ITV1's "It's Not Rocket Science". Highlights included a race between a Red Arrow plane and Team GB’s fastest sprinter. This landmark high-end series had 12 million viewers.

ENTERTAINMENT PRODUCTIONS

PRINCE WILLIAM MEETS...

Senior Development Producer and Director - BBC1

Devised, pitched and oversaw this prestigious project. Worked closely with Kensington Palace to secure access to Prince William to explore inspiring elite athlete life stories and their positive impact on the British public. Broadcast to 10m viewers on BBC TV/iPlayer. Bespoke socials and collaboration with widespread national press and news channels increased reach.

Senior Development and Edit Producer - North One / C4

Headed up the development team prior to commission of this joyous Stephen Fry fronted series. Created programme narratives and format points, scheduled all shoots, booked A-list celebs, wrote scripts and edit produced award-winning episodes.

STEPHEN FRY'S "GADGET MAN"

ZIPWIRE THROUGH FIRE

Senior Development Producer - ITV

Led the idea generation and development of various unique science experiments, audacious stunts, Guinness World Record attempts and bespoke engineering projects for ITV1's "It's Not Rocket Science". Highlights included seeing science save Rachel Riley's life as she zipwired through fire. This landmark high-end series had 12 million viewers.

GLADIATORS VS. OLYMPIANS

Senior Development Producer and Director - BBC SPORT

Fun crossover between BBC1's Gladiators cast and Team GB Olympic athletes. They compete against each other (and some plucky Year 4-5 children) at a sunny summer school sports day. Placement on TV, iPlayer, YouTube and shared socials generated huge viewing figures and engagement.

Senior Creative Producer + Director - Ricochet TV / C4

Unearthed scientific stories and secured access to film inside food manufacturers for this esteemed TV series. Travelled internationally to script, brief and direct presenters, contributors and industry experts. My content had 10 million viewers.

FOOD UNWRAPPED

SHOP SMART, SAVE MONEY

Creative Lead and Series Producer - North One / C5

Led a big creative team (from pre-production through to edit sign-off and delivery) for a complex 12x60-minute consumer series. Liaised with senior stakeholders (both internally and externally) to ensure content promoted brand/channel values - in turn growing Channel 5’s audience and engagement by 20%.

THE GADGET SHOW

Creative Lead and Series Producer - North One / C5

Spearheaded the development and ongoing success of the UK's longest running consumer show. Multiple record-breaking series were produced with filming taking place in over 30 countries. One viral success saw the creation of the world's first immersive gaming simulator - which was picked up by global media and became the world's most watched YouTube video for 3 days.

Creative Director + Strategist - Shenzhen Media Group

Provided creative direction and coordination for a new 12-part primetime technology series on China’s biggest TV channel. Led, advised and mentored a non-native English speaking team of 30+ producers and editors to successfully make this exciting, visually-appealing pop culture content.

PUSH THE BUTTON [CHINA]

RICKY WILSON'S ART JAM

Creative Lead and Series Producer - CBBC

Developed the format, coordinated the editorial content vision, hired a team and managed the schedule for a new 10-part TV/iPlayer series. Starring much-loved celebrities/YouTubers and UGC from British children, this project enabled BBC Children’s departmental growth objectives. Audience reach and positive feedback increased by 25%.

GRACE'S AMAZING MACHINES

Creative Producer and Director - CBeebies

This award-winning hit series brings enthralling vehicles and scientific principles to children aged 0-8. Thanks to cinematic visuals, clever scripting and a rocking musical bed, this is a truly unique and wildly successful 'edu-tainment' programme.

Creative Lead and Development Producer - CBBC

Ground-breaking series in which adventurer Andy Torbet travels the world to explore the wonders of animals abilities and then attempts to match their skills using cutting-edge technology being developed by universities, scientists and entrepreneurs.

BEYOND BIONIC

FIFA: ALL ROADS LEAD DOWN UNDER

Series Edit Producer - Whisper Films / FIFA

Led the post-production of a cinematic 6x50-minute documentary series streamed on FIFA+ SVOD and across 80 global TV channels. Follows the on-field drama as nations try to qualify for the 2023 World Cup; as well as highlighting some very personal off-field stories of oppression, hope and perseverance.

DOCUMENTARY STORYTELLING

SPEED WITH GUY MARTIN

Creative Development and Edit Producer - North One / C4

High octane and high stakes series in which Guy Martin takes on audacious world record attempts. In this episode he heads to Mont Ventoux in France to pilot a bespoke-built racing kart.

Senior Development Producer and Director - BBC SPORT

In the most emotional feature of Adam Peaty's life, he unpacks the elation and the desolation experienced during his life. Medal wins, depression, fatherhood, legacy...and so much more.

ADAM PEATY - LIFE & LEGACY

DUCHESS OF CAMBRIDGE GOES GREEN

Creative Lead and Director - CBBC

Pitched, arranged and directed a high-profile collaboration between Kensington Palace and Blue Peter. The Duchess of Cambridge joined a group of green-fingered school children to inspire young Brits to get more active, get outside and get in touch with nature.

KJT: THE MAKING OF...

Senior Development Producer and Director - BBC SPORT

From humble Liverpudlian beginnings to heptathlon World Champion - this is the rollercoaster story of KJT's rise to fame. Mere mortals could not recover from some of her deep career lows, but KJT is made of stern stuff.

Senior Development Producer and Scriptwriter - BBC SPORT

Going in to Paris 2024, the weight of world's expectation was on Noah's shoulder. But, of course he brushes it off in his unique inimitable style - with input from mum (and manager) Keisha.

NOAH LYLES - MY STORY

100 GREATEST GADGETS

Senior Development Producer and Director - North One / C4

Premium 3 hour show which charts the fun pop culture history of technology and how gadgets have shaped our world. With a stacked celeb line-up, remarkable stories and classic archive this programme is a nostalgic romp through the history of innovation.

THE REAL HOUSEWIVES OF CHESHIRE

Series Edit Producer - Monkey Kingdom / ITV

Led the post-production of this glossy fast-turnaround 12x60-minute observational documentary series. From overseeing 8 concurrent offline edits to the grade/mix/online and delivery to the channel team.

Creative Edit Producer - BBC SPORT

Creative promo for the legendary Sir Mo Farah - a man of few words but a man of many feats.